On-site Payments: PH could dramatically increase conversion by allowing their community to buy the course on their site and take a percentage.Off the top of my head, we’d love to collaborate with Product Hunt in at least three different ways: That is no mean feat for a community-driven product (Digg, anyone?).Ĭonsidering these results were produced serendipitously, we would be willing to pay a serious amount of money if we could strategically invest in Product Hunt as an acquisition channel. Product Hunt is a real, tangible business. Not to say this won’t change, but right now Product Hunt’s sweet spot is still programming, marketing and design - and by a long shot. Non-programming, marketing and design courses have not performed anywhere near as well on Product Hunt traffic in terms of number of upvotes, dollar value of sales, conversion rates or pretty much any other metric. Also, since our teachers tend to eventually create multiple courses, a user derived from PH might eventually have multiple product purchases driving their LTV up. The average number of upvotes each of those courses received (246) is substantially above the Product Hunt average (~81). Our creators built high-quality products. That’s huge since most other channels get you either quantity or quality. Product Hunt is a great channel for acquiring both a high volume of users and most critically, users that are willing to pay for products.
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